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Time is a precious commodity for most physicians, but many are now opting to set aside a few hours a week to establish and maintain a social media presence.
Physicians use public social media platforms to engage and educate
So how can online networking sites benefit doctors?
Last week, the American Association of Birth Centers (AABC) honored the Ob Hospitalist Group team at Providence Alaska Medical Center with the Collaborating Physician Award for the empathetic and quality patient care they give to patients coming to the hospital from community birthing centers.
Some people collect stamps. Others may collect salt-and-pepper shakers or even polka records. And then there are those who collect old pagers.
“My wife has a box full of old pagers and iPhones that she has collected over the years,” said Dr. Peter Earl, an OB/GYN hospitalist at Memorial Regional Medical Center and at St. Francis Medical Center, in Mechanicsville and Midlothian, VA, respectively. “When I retire, there’s going to be a bonfire.”
Dr. Earl is happy to leave those annoying devices behind as he enjoys life now as an Ob Hospitalist Group physician.
“I like the time off very much. And I like the providers I work with,” he said. “They treat us well, as colleagues. I very much like that. Even in a ‘demanding’ month, I might work 10 days instead of seven. But that’s still only 10 days of work out of the month! It’s something I wish I had done quite a few years before I did it.”
OBHG hospitalist Dr. Michelle Mulder delivered healthy babies at Christus Spohn Hospital South right as Hurricane Harvey hit Corpus Christi on Friday, August 25. She said the delivery via C-section took merely 20 minutes, right before the power went out. After she knew the mother and babies were safe, she turned her attention to her own granddaughter who was right down the hall in the NICU, born about four weeks earlier, at two and a half months premature.
OBHG hospitalist Dr. Michelle Mulder delivered twins by C-section at Christus Spohn Hospital South as Hurricane Harvey hit Corpus Christi. Our hospitals and obstetrical emergency departments in the Corpus Christi and Houston area are open and treating patients during this disaster. Our teams of clinicians are ensuring that they can provide seamless coverage to all patients in need and have even doubled up on shifts. OBHG employees across the country continue to keep the victims of Harvey in their thoughts.
As an OB/GYN and family member, Dr. Rakhi Dimino has seen physician bedside manner from both sides. This OBHG Medical Director of Operations has experienced some of the best and worst behavior from physicians who were treating her mother in the hospital, and she shares why she believes good bedside manner is a must.
As a former private-practice OB/GYN, Dr. Michael Green witnessed many of his colleagues trying to maintain their rigorous schedules as they neared retirement age. Seventeen years into his career, he was approached after a 2 a.m. delivery by a nurse who suggested that he look into hospitalist medicine. Although he first thought the idea of an OB hospitalist lifestyle seemed too good to be true, Dr. Green started researching his options. He soon decided to leave private practice behind for a career with Ob Hospitalist Group (OBHG) and he hasn’t looked back yet.
Dr. Green jumped ship and began working for OBHG in September 2016. He was recently promoted to Team Lead at Northridge Hospital Medical Center in Northridge, CA, and works with a team of eight clinicians.
He isn’t all that surprised that there is a national shortage of OB/GYNs. Much like the report Doximity released in late July, Dr. Green attributes the lack of physicians to several issues: the absence of younger OB/GYNs in practice; high maternity workloads; and earlier retirement age. In the sections below, we provide insight from Dr. Green on each of these issues affecting the OB/GYN industry today.
While breastfeeding fell out of favor in the U.S. for a time during the 1960s and 70s due to women working outside the home and an overall lack of information and support, the practice has seen a reawakening as moms and clinicians learn more about the health reasons to nourish babies with mothers' milk whenever possible.
In a recent article published by Becker's Hospital Review, Ob Hospitalist Group Chief Executive Officer Leonard Castiglione and Medical Director of Operations Nicholas Kulbida, MD provide their observations on where the OB hospitalist industry stands today and how they believe it will evolve. In addition, they share tips for hospital leaders on how to help their physicians avoid burnout.
It was different when you were in medical school. You became a doctor to serve patients, and an obstetrician to give babies the healthiest possible start in life. Your chosen profession required numerous personal sacrifices, but you did whatever it took, and you made it. Now you’re a skilled, successful and well-respected healer - a pillar of the community. And you’re exhausted.
Plus, your bucket list is getting dusty.
Are today’s medical students looking for an easier path? They do tend to embrace a different set of values - unapologetically eschewing 24/7 availability and intense pressure in favor of work/life balance and, well, sleep. Maybe they’re onto something.